BUILT FOR THE LIVE EXPERIENCE ECONOMY

The best
stories happen
behind the scenes.

01/05

THE THESIS

MOST LIVE
EXPERIENCE
BUSINESSES ARE
LOUDER BACKSTAGE
THAN ONLINE

The live experience economy is full of great content waiting to be captured. The rehearsals. The fit-ups. The soundchecks. The work that goes into a show before anyone sees it.
Most of it never makes it into the marketing.
Teams are busy. Time gets stretched. And what does go out is usually the finished thing, not the work behind it.
That's where Red Fez comes in.

02/05

WHAT WE DO

Three things, done properly.

03/05

SELECTED WORK

Recent and ongoing.

Snapshots of who we work with and what we make
Lytham Festival

Lytham Festival

Multi-day music festival Social campaigns across the festival lifecycle: lineup launches, on-site content, ticket-driven posts.
Reading Rep Theatre

Reading Rep Theatre

Full social management during a busy production season. "Created fun and engaging posts that built up our following, very much recommend.”
Molecular Sound

Molecular Sound

Content, strategy and reporting for award winning sound design studio.
inurface media

inurface media

AV & live production Marketing for a B2B AV business serving live events and brand activations.
LEADERSHIP

Georgia runs
Red Fez.

Red Fez is led by Georgia Tuohey, who founded the agency after years working across both the creative and commercial sides of the live experience industry. She works directly with every client, no account managers, no handover layers, no junior strategists running the work in the background.
The agency is deliberately small. That's the offer.
More about Red Fez
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Georgia

04/05

WHAT'S CHANGING

The rules just rewrote themselves.

Four things we're tracking that should change how every live experience business markets itself in 2026.

44%

of families now book a day out within 48 hours of visiting. The neat sales funnel is dead.
SOURCE: Baker Richards x ALVA, 2025

3 in 10

UK consumers now plan to use AI to find experiences. Most venues are invisible to ChatGPT and Gemini.
SOURCE: OPINIUM, 2025.

2 in 3

people buy from brands that reflect their personal values. Audiences notice silence and performativity.
SOURCE: IPSOS.

20–30%

of cultural engagement is still driven by word of mouth — but where audiences look has fundamentally shifted to Reddit, AI, and Instagram.
SOURCE: CHRISTINA LISTER / CULTUREHIVE.
We track what's changing so you don't have to. Sign up for our monthly briefing.
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WHAT CLIENTS SAY

In their words

"We were looking for someone to help with the marketing for our brand... I have no doubt we will work together again in the future!"

Natasha

Georgia

HEAD OF MARKETING
INURFACE MEDIA

"Highly recommend. Georgia was incredibly helpful with all aspects of the social media campaign she created for my..." View full review

Natasha

Natasha

Founder & CEO
Writer, Actor & Composer

"Red Fez Social has been an invaluable partner for our corporate gifting business! Over the past year, they have supported us across multiple social media channels, helping us engage our target audience with well-strategized and captivating content. Each project was handled with creativity and professionalism... View full review

Jennifer

Jennifer

Founder & CEO
WellBox

"Fantastic service, trusted, reliable and highly recommended. Great work Georgia!"

user

Scott

Founder & CEO
Harper Agency

"Georgia from Red Fez provides an excellent service, she is thorough, organised & creative and truly leads the way, which is what every business needs!"

Natasha

Michelle

Founder & CEO
DaCapo Music Foundation

"Georgia was fantastic throughout our contract, nothing was too much trouble and she was able to take the pressure off our team at a very busy time. She create fun and engaging posts that built up our following - very much recommend."

user

Courtney

HEAD OF MARKETING
Reading Rep Theatre
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Trusted By

Clients we have worked with

05/05

READY TO TALK?

30 minutes, no pitch, no obligation. We'll talk about your work, where the quick wins are, and whether we'd be useful.